Buy The Book That Started The Next Wave Of the word wide Growth.

Over 2 million sold around the world in 41 languages.

Blue Ocean Strategy is the book that challenges everything you thought you knew about the requirements for strategic success.

Authors W. Chan Kim and Renee Maubourgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. They suggest that lasting success comes from creating blue oceans: untapped new market spaces ripe for growth.

Blue Ocean Strategy presents practical examples and puts forward conceptual tools. It argues the key to creating new market space is the simultaneous pursuit of differentiation and low cost.  That’s what allows a company to create a new value curve. Kim and Mauborgne’s work is both “managerial and theoretical” and can be used at all levels: national – to improve social and environmental wealth – as well as at an individual level. Blue Ocean Strategy has revolutionized the way business thinks about competition and will work for every size company or organization.

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